Destination International – Destination Marketing Accreditation Program (DMAP)
MCNW is the first convention bureau in Illinois to attain this honor and, to date, one of only 40 convention bureaus worldwide to achieve this goal.
Destination Marketing Accreditation Program (DMAP) recognizes the MCNW for providing outstanding service in accordance with international standards. This honor assures our stakeholders and customers that our business operations, marketing programs, and group service programs are conducted with distinction and exceptional attention to detail.
In earning the DMAP accreditation, we were required to demonstrate compliance in 54 mandatory and 33 voluntary standards in 16 core competencies including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
Although compiling the necessary documentation took only several months, the groundwork for DMAP Accreditation has continued throughout the MCNW’s nearly 25-year history as an economic development engine for Chicago’s northwest metro area.